When you work with tempered glass, steel frames, and structural glazing systems, you learn quickly that precision isn’t optional. A measurement off by three millimetres can mean the difference between a perfect installation and a costly remake. You don’t guess. You measure, you verify, and you work with people who understand that standards matter.
That same thinking applies when you’re choosing a Google Ads agency.
We’ve been in the building and construction industry long enough to recognise the difference between impressive presentations and actual performance. A polished pitch deck doesn’t interest us much. What matters is whether a campaign brings in quality leads, whether the return on ad spend (ROAS) justifies the investment, and whether the agency’s management fee reflects real value.
Over the past few years, we’ve worked with several Google Ads agencies in Perth. Some were brilliant. Others were expensive lessons. The seven agencies below earned their place on this list by delivering measurable results, understanding our industry, and treating our ad budget like it was their own.
Quick Comparison Table
| Rank | Agency | Location | Best For | Standout Quality |
|---|---|---|---|---|
| 1 | Pitch Black | Perth | Overall value & performance | Proper tracking and transparent reporting |
| 2 | Social Meteor | Perth | Niche B2B services | Fast execution and sharp targeting |
| 3 | Two Moons Consulting | Perth | Commercial construction | Deep industry understanding |
| 4 | Open Door Creatives | Sydney (Northern Beaches) | Multi-industry adaptability | Consultative support approach |
| 5 | Digifronix | Melbourne | Technical precision | Quiet excellence without the fluff |
| 6 | AWD Digital | Australia-wide | Multi-format campaigns | Full-spectrum PPC capability |
| 7 | Adcept Marketing | Melbourne | Future-proofing search | AI-aware SEO integration |
1st: Pitch Black – Best Overall Value and Performance
A structural glazing supplier we’d worked with for years put us onto Pitch Black. “They actually track things properly,” he said. That was enough to get our attention.
Our previous experiences with pay-per-click advertising had been frustrating. We’d run campaigns that looked impressive in monthly reports but delivered almost nothing in actual quote requests. Money went out, very little came back in, and the explanations were always vague.
Pitch Black started with a full audit of our existing campaigns. They didn’t sugarcoat it. They showed us exactly what was working, what wasn’t, and where our budget was disappearing. Half our clicks were coming from people searching for residential window repairs, which wasn’t our business at all. We were paying for traffic that had no chance of converting.
They rebuilt everything from the ground up. New campaign structure. Tighter targeting. Ad copy that actually reflected what we do: thermally broken window systems, aluminium framing for commercial projects, and specialised shopfront installations. The difference was immediate.
They also identified problems with our landing pages. People were clicking through but leaving within seconds. The pages weren’t terrible, they just didn’t match what the ads promised. Once Pitch Black helped us fix that disconnect, conversions jumped noticeably.
What impressed us most was their approach to reporting. No cryptic dashboards or vanity metrics. Every number tied directly back to business outcomes. We could see which campaigns were generating enquiries, which keywords were pulling their weight, and exactly how much we were spending to acquire each lead.
Their management fee felt fair, especially given how responsive they were. They’d check in regularly, adjust campaigns based on what the data was showing, and actually answer their phone when we called. They worked like proper project partners: efficient, informed, and focused entirely on results.
For any business that needs Google Ads to deliver real value, not just activity, Pitch Black is the benchmark.
2nd: Social Meteor – Sharp Execution for Niche Services
We discovered Social Meteor when we were rethinking how we present our work online. Construction projects don’t always translate well to digital marketing. A sheet of ultra-clear low-iron glass might look identical to standard float glass in a photo, unless someone explains the difference in light transmission and colour clarity.
Social Meteor understood that challenge immediately. They recognised that in our industry, you’re not just selling a service. You’re demonstrating capability, proving you can handle complexity, and showing potential clients that you understand their specific requirements.
Their Google Ads strategy reflected that thinking. Instead of broad, generic keywords, they built campaigns around specific offerings: toughened safety glass for balustrades, frameless glass pool fencing, commercial aluminium shopfronts. Each campaign connected to landing pages designed to convert visitors who already knew what they needed.
The ROAS tracking was excellent. We could see exactly which services were generating the best returns and adjust our ad spend accordingly. That visibility alone saved us hundreds of dollars monthly by eliminating waste.
What set Social Meteor apart was their speed. They’re a smaller operation, which meant decisions happened quickly. If a campaign wasn’t performing, they’d flag it and make adjustments within days, not weeks. No bureaucracy, no lengthy approval processes, just sharp execution.
For businesses offering specialised B2B services where precision matters, Social Meteor delivers. They don’t waste time, they don’t overcomplicate things, and they understand that in technical industries, specificity sells.
3rd: Two Moons Consulting – Deep Industry Understanding
Two Moons Consulting didn’t try to impress us with marketing jargon or trendy strategies. They asked proper questions. Not just “what keywords do you want to rank for?” but “what types of projects are you trying to win more of?”
Are you chasing large commercial fitouts? Residential renovation projects? Custom glass installations for retail developments? They mapped everything back to actual business outcomes and built their strategy accordingly.
Once they took over our Google Ads account, we noticed the shift fairly quickly. Our cost per lead decreased, but more importantly, the quality of those leads improved dramatically. We weren’t getting random enquiries from DIY homeowners anymore. We were hearing from architects, project managers, and commercial contractors who already understood what they needed.
Two Moons monitors campaigns constantly and adjusts in real time. They focus heavily on ROAS, not just generating clicks, but ensuring those clicks translate into meaningful business opportunities. Every change they made was backed by performance data, not assumptions.
Their management fees were transparent from the beginning. No surprise charges at month’s end, no confusing line items. They explained everything in straightforward terms, more like a site meeting than a corporate presentation.
For construction and building businesses that need an agency with genuine industry knowledge, Two Moons Consulting delivers. They understand the commercial landscape, they know how to target the right decision-makers, and they treat your budget with respect.
4th: Open Door Creatives – Adaptable Strategy Across Markets
Open Door Creatives brought something different to the table: genuine adaptability. When your business needs to speak to commercial architects one week and residential clients the next, that flexibility matters.
Based in Sydney’s Northern Beaches, they have a strong understanding of both local markets and broader commercial opportunities across New South Wales. But what stood out was their experience across multiple industries. They’ve worked with professional services, retail, hospitality, and construction. That breadth shows in how they approach campaign development.
They’re not locked into a single playbook. They assess what you’re trying to achieve and build campaigns accordingly. When we needed to promote a new service line targeting a completely different audience, they adapted the strategy without hesitation.
Their support goes well beyond monthly reporting. They’d ring proactively with ideas, flag potential issues before they became expensive problems, and discuss strategy like they had genuine investment in our success. That consultative approach meant we weren’t just buying ad management, we were gaining someone who thought about the bigger picture.
Their ROAS tracking was solid, and they continuously optimised based on actual performance, not what looked impressive in a report. For businesses that need precision in their messaging without rigid, inflexible strategies, Open Door Creatives delivers the adaptability required.
5th: Digifronix (Melbourne) – Technical Excellence Without the Theatre
Digifronix came recommended by a Melbourne-based contractor who’d used them for three years. “They just get on with it,” he said. “No fuss, no fluff, just results.”
They’re a recognised Google Partner, which means they’ve consistently met Google’s performance benchmarks. But they don’t advertise that status aggressively. They let their work speak for itself, which is partly why they remain underrated compared to agencies with bigger marketing budgets.
What impressed us was their technical depth. Whilst other agencies were presenting slick proposals, Digifronix was discussing campaign structure, bid strategies, and conversion tracking architecture. They know the Google Ads platform thoroughly, which translates to fewer mistakes and faster optimisation.
Their approach is refreshingly straightforward. They don’t upsell unnecessary services. They don’t pad management fees with vague “strategic planning hours.” They simply run effective campaigns and report on what matters: leads, conversions, and return on investment.
For businesses tired of marketing theatre and wanting an agency that prioritises performance over presentation, Digifronix delivers. They earn referrals through results, not promotional material.
6th: AWD Digital – Full-Spectrum Campaign Capability
AWD Digital earned their position through genuine versatility. They handle every Google Ads format competently: search, display, shopping, video, and mobile campaigns. That breadth matters when you’re launching new services or testing different audience approaches.
Many agencies have a preferred campaign type they default to regardless of whether it suits your objectives. AWD Digital doesn’t operate that way. They assess what you’re trying to achieve and recommend the appropriate mix.
When we expanded into a new product line, they built shopping campaigns alongside our existing search advertising. Both performed well. When we wanted to test video advertising for a high-profile commercial project, they handled that too. Their technical versatility meant we weren’t limited by their skill gaps.
Their campaign setup is thorough from the beginning, which prevents problems later. Their reporting is clear and focused on metrics that matter. They don’t waste time on fluff or unnecessary complexity.
For businesses that need comprehensive PPC support across multiple formats, AWD Digital offers the range and competence required. They’re not flashy, but they’re reliably effective.
7th: Adcept Marketing – Preparing for the AI Search Era
Adcept Marketing, based in Melbourne but working nationally, caught our attention for a specific reason: their focus on AI-powered SEO and preparing businesses for changes in search behaviour.
Initially, “AI-powered SEO” sounded like marketing speak. But after speaking with them, we understood their perspective. Search is changing rapidly. AI-generated responses are becoming more prominent. Voice search is growing. The strategies that worked perfectly five years ago need evolution.
Adcept wasn’t suggesting we abandon our existing SEO foundation. They were talking about adaptation. How do you ensure your business remains visible when potential clients are getting answers from AI summaries rather than clicking through to traditional search results?
Their approach combines solid traditional SEO principles with newer AI-aware tactics. They understand that for most Australian businesses, this transition needs to be smooth and strategic, not disruptive. They also bring strong Melbourne market knowledge, which proved valuable when we targeted local commercial projects.
For businesses wanting to future-proof their online visibility without throwing away years of built-up search presence, Adcept offers a practical path forward. They’re positioning themselves as guides through this transition, which is exactly what many businesses need right now.
What We Learned About Choosing a Google Ads Agency
After working with multiple agencies over several years, we’ve developed a fairly reliable framework for evaluating Google Ads partners. Here’s what actually matters:
Transparent Reporting: If an agency can’t show you clearly which campaigns are generating leads and what those leads cost, walk away. Vanity metrics like impressions and clicks mean nothing without conversion data.
Industry Understanding: Agencies that take time to understand your business, your customers, and your sales cycle consistently outperform those using generic strategies. The questions they ask in the first meeting tell you everything.
Responsive Communication: Marketing moves quickly. If your agency takes a week to respond to messages or makes you wait for minor campaign adjustments, you’re losing opportunities and wasting budget.
Fair Pricing: Management fees should reflect the work involved and the value delivered. If the pricing structure is complex or includes charges for basic tasks, that’s a warning sign.
Focus on ROAS: The only metric that ultimately matters is return on ad spend. An agency obsessed with ROAS is an agency focused on your business success, not just their own revenue.
Final Thoughts
We understand structural engineering. We can spot poor craftsmanship across a building site. And we’ve learned to identify questionable marketing promises just as quickly.
The agencies on this list didn’t promise miracles. They delivered measurable performance. They treated our budget with respect. They understood that in industries where reputation and precision matter, every lead counts and every dollar spent needs to justify itself.
If you’re in construction, commercial glazing, building design, or any field where getting it right matters more than getting it done quickly, you can’t afford to gamble with your Google Ads budget. These seven agencies have proven they understand that principle.
They’re not the flashiest agencies in Australia. They don’t need to be. They’re effective, they’re honest, and they’ve helped businesses like ours remain visible in increasingly competitive markets.
