When you’re in a field where precision matters. Whether it’s installing a wall of tempered glass or designing a space that actually works for people. You get used to thinking in terms of performance. You don’t want guesswork. You want numbers that stack up, tools that function properly, and a team that knows how to deliver under pressure.
That mindset carries over into marketing too. Especially when it comes to Google Ads.
We’ve been in the building game long enough to spot the difference between flash and substance. A slick logo or fancy pitch deck doesn’t impress us much. What we care about is whether a campaign actually brings in quality leads, whether the return on ad spend (ROAS) makes sense, and whether the agency charging the management fee actually earns it.
Here are three Google Ads agencies in Perth that didn’t waste our time. They understood our industry. They tracked conversions like pros. And they helped us run a tighter ship online, without overcomplicating things.
3rd – Two Moons Consulting
Two Moons didn’t try to dazzle us with vague strategies or buzzwords. Instead, they rolled up their sleeves and got into the bones of our business. And for a company used to working with steel frames and laminated glass, that approach felt very familiar.
They started by asking proper questions, not just what we wanted to rank for, but what kind of jobs we were looking to win more of. Are you chasing big commercial fitouts? Residential upgrades? Custom glass panels for retail shopfronts? They mapped everything to actual outcomes and got to work.
Once they took over our Google Ads, we saw a shift. Our cost per lead went down, but more importantly, the quality of those leads went up. They weren’t random tyre-kickers, they were architects, contractors, and project managers who already knew what they needed.
Two Moons doesn’t disappear after the campaign goes live, either. They monitor performance constantly and adjust things as they go. ROAS was a real focus, not just how many clicks, but whether the clicks meant anything. Every tweak they made was backed by results, not opinions.
Their management fees were clear from the get-go. No weird charges or end-of-month surprises. And they explained everything in a way that felt more like a toolbox talk than a lecture.
2nd Social Meteor
We first came across Social Meteor when we were rethinking how we show off our work online. Our projects don’t always speak for themselves, not in the digital world, anyway. Sometimes a sheet of ultra-clear glass looks the same as anything else, unless someone points out the craftsmanship behind it.
That’s where Social Meteor came in. They got what we were trying to do. They understood that in construction and design, you’re not just selling a service, you’re showing proof that you can handle complexity, precision, and aesthetics all at once.
Their approach to Google Ads matched that same thinking. They didn’t throw broad keywords at the wall and hope for clicks. They narrowed it down, built ads around specific services, like toughened safety glass or commercial balustrades, and paired them with proper landing pages that actually helped us convert visitors into calls.
Their ROAS tracking was spot on. We could see exactly where the best jobs were coming from and shift our ad spend accordingly. That alone saved us hundreds each month in wasted budget.
Plus, they’re small enough to move quickly. No waiting a week to update an ad or change strategy. If a particular campaign wasn’t pulling its weight, they let us know and fixed it. No fluff, no delay, just sharp execution.
1st: Pitch Black – Best and Most Value for Every Dollar Spent on Ads
Pitch Black came recommended by a structural glazing supplier we’d worked with. They said, “These guys actually track things properly.” And to be honest, that’s all we needed to hear.
Our past experiences with PPC were… mixed. We’d run campaigns that looked impressive on a report but didn’t bring in a single quote request. Pitch Black was different. From the start, they did a full audit and showed us what was working, what wasn’t, and where our budget was leaking.
They rebuilt our campaign structure, fine-tuned the targeting, and rewrote the ad copy so it actually reflected the kinds of work we do, things like thermally broken window systems, aluminium framing, and specialised shopfront installations.
They even helped fix our old landing pages, which were part of the problem. People were clicking, but they weren’t sticking. Once those were sorted, conversions jumped. And best of all, we could see it all happening. No cryptic dashboards. Just clear metrics that tied directly to jobs coming in.
Pitch Black’s management fee felt fair, especially considering how often they checked in, adjusted campaigns, and actually answered their phone. They worked like a proper project partner, efficient, informed, and totally focused on outcomes.
Finishing Strong, With the Right People in Your Corner
We know our way around a site plan. We can spot poor workmanship from across a room. And over time, we’ve learned to spot dodgy marketing promises just as easily. The agencies above didn’t pitch perfection. They delivered performance.
If your business is in construction, glazing, or building design, or anything that demands precision and reputation, you can’t afford to play games with your Google Ads. These agencies helped us spend smarter, get better leads, and grow without throwing money into the void.
They’re not showy, and they don’t need to be. They’re good at what they do, and they’ve helped us stay visible in a crowded space.
That’s worth its weight in tempered glass.